Hello Friends! Restocking of favorites & a bbunch of new goods is happening for Black History Month. If there are goods you have your eye on that haven't yet restocked sign up to be notified when it is back in stock! With gratitude, Roächele
Celebrate the unique attributes that make up the masterpiece that is you.
modern affirmations for every day
Roachele has a way with words.
This special sort of alchemy involves transforming phrases from literature, affirming quotes, and pop-culture references that inspire her, into hangable and wearable artworks. Cultural consciousness is at the core of her practice, alongside a clear, uncluttered aesthetic, stripped down to the essentials. With rayo & honey her canvas pennants & totes are hand cut, pieced & sewn. Glass, wood & acrylic goods are etched and hand painted all resulting in “goods with positive intent” that are soulful art with a timeless aesthetic.
The pennants she sells have been spotted on the Instagrams of Tracee Ellis Ross and the Women’s March, and in the background of a New York Times photo of Deana Haggag. They’re on the walls of Books Are Magic in Brooklyn, and even featured at the Schomburg in Harlem. In other words, Negron’s work has The Range, and people are catching on.
